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Undergraduate

Marketing

The Minor in Marketing is available to Accounting majors, Business Administration majors pursuing a non-Marketing concentration, and all majors within the other schools and colleges of Saint Martin’s University.

Why Saint Martin's University?

Acknowledging the technologic innovation, ever-changing global marketplace, and challenged ecosystems currently shaping the world, the Business Administration Program offers students an opportunity to learn and practice general management skills, discover the need for ethical problem-solving and acquire functional business area expertise.

Through practice and active learning, students also gain the ability to work cooperatively and productively in diverse teams. They become effective writers and speakers, and they demonstrate sharpened professional judgment. Students graduate with a broad perspective on the business world and its place in our culture. Saint Martin’s graduates have the ability to work across business functions, adjust quickly to new situations, accept change and ambiguity as a natural part of life, and become enthusiastic lifelong learners.

Requirements for the minor differ, depending on major.

Marketing Requirements

A student with a major in the School of Business, electing to pursue a minor in marketing must complete 24 credit hours total, including:

Each of the following: (9 credit hours)

  • BA 344: Advertising & Promotion
  • BA 355: Management of the Sales Force
  • BA 431: Consumer Behavior

Choice of Marketing Minor Electives (Choose from Marketing Electives list, 15 credit hours):

  • BA 325: Fundamentals of Entrepreneurship
  • BA 343: Sports Marketing
  • BA 425: Small Business Institute
  • BA 395  -OR-  BA 495: Special Topics in Marketing
  • COM: Any COM Course, 200-level or above
  • PSY/SOC 320: Social Psychology

All other majors: A student outside of the School of Business electing to pursue a minor in marketing must complete at least 24 credit semester hours including:

One of the following (3 credit hours)

  • BA 201: Business Statistics
  • MTH 201: Statistics
  • SOC 240: Research Methods

Professional Component (6 credit hours)

  • BA 305: Business Communication  -OR-  WRT 299: Introduction to Journalism
  • BA 330: Principles of Marketing

And, Marketing (15 credits from the following)

  • BA 325: Fundamentals of Entrepreneurship
  • BA 355: Management of the Sales Force
  • BA 343: Sports Marketing
  • BA 425: Small Business Institute
  • BA 395  -OR-  BA 495: Special Topics in Marketing
  • COM: Any COM Course, 200 level or above
  • PSY/SOC 320: Social Psychology

The semester hours for these courses only pertain to the Marketing minor and do not reflect the total number of semester hours necessary for graduation, which is 120.

Marketing at a Glance

Program Type
Minor
Campus
Main (Lacey)
Saint Martin's-JBLM
Type of Instruction
In Person
School
School of Business
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Supportive community

Faculty

Photo of Diane Bingaman

Diane Bingaman, CPA, MAcc

  • Program Director of Master of Accountancy
  • Chair of Accounting and Finance
  • Associate Professor, Accounting
Kate Dixon

Kate Dixon

  • Instructor, Accounting
  • Director of Credit Review, Heritage Bank

Contact us

School of Business

The School of Business is committed to developing leaders for tomorrow’s business world. Our programs in business administration, accounting, economics and the MBA provide all the skills needed to succeed in today’s fast changing world.

Next steps

Explore a Related Undergraduate Program

Explore a Related Marketing Program

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