Marketing
The Minor in Marketing is available to Accounting majors, Business Administration majors pursuing a non-Marketing concentration, and all majors within the other schools and colleges of Saint Martin’s University.
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Why Saint Martin's University?
Acknowledging the technologic innovation, ever-changing global marketplace, and challenged ecosystems currently shaping the world, the Business Administration Program offers students an opportunity to learn and practice general management skills, discover the need for ethical problem-solving and acquire functional business area expertise.
Through practice and active learning, students also gain the ability to work cooperatively and productively in diverse teams. They become effective writers and speakers, and they demonstrate sharpened professional judgment. Students graduate with a broad perspective on the business world and its place in our culture. Saint Martin’s graduates have the ability to work across business functions, adjust quickly to new situations, accept change and ambiguity as a natural part of life, and become enthusiastic lifelong learners.
Requirements for the minor differ, depending on major.
Marketing Requirements
A student with a major in the School of Business, electing to pursue a minor in marketing must complete 24 credit hours total, including:
Each of the following: (9 credit hours)
- BA 344: Advertising & Promotion
- BA 355: Management of the Sales Force
- BA 431: Consumer Behavior
Choice of Marketing Minor Electives (Choose from Marketing Electives list, 15 credit hours):
- BA 325: Fundamentals of Entrepreneurship
- BA 343: Sports Marketing
- BA 425: Small Business Institute
- BA 395 -OR- BA 495: Special Topics in Marketing
- COM: Any COM Course, 200-level or above
- PSY/SOC 320: Social Psychology
All other majors: A student outside of the School of Business electing to pursue a minor in marketing must complete at least 24 credit semester hours including:
One of the following (3 credit hours)
- BA 201: Business Statistics
- MTH 201: Statistics
- SOC 240: Research Methods
Professional Component (6 credit hours)
- BA 305: Business Communication -OR- WRT 299: Introduction to Journalism
- BA 330: Principles of Marketing
And, Marketing (15 credits from the following)
- BA 325: Fundamentals of Entrepreneurship
- BA 355: Management of the Sales Force
- BA 343: Sports Marketing
- BA 425: Small Business Institute
- BA 395 -OR- BA 495: Special Topics in Marketing
- COM: Any COM Course, 200 level or above
- PSY/SOC 320: Social Psychology
The semester hours for these courses only pertain to the Marketing minor and do not reflect the total number of semester hours necessary for graduation, which is 120.
Marketing at a Glance
- Program Type
- Minor
- Campus
- Main (Lacey)
- Saint Martin's-JBLM
- Type of Instruction
- In Person
- School
- School of Business
